Matching Members Online
BizConnect matches professionals with similar business and personal interests, sending emails every time there is a match! Customize your matching to search for your businesses immediate and long range needs, and set hiring/job alerts. BizConnect's MATCH breaks the ice, making it easy to build business relationships and referrals.
New member dashboard provides free advertising space for your business. Log in to our members’ only portal and post your free ads. Update your profile, refer one member to another and meet our newest members.
Understanding the Millenial Generation
By Lauren Thaler
People born between the early 1980s and the early 2000s are collectively referred to as the millennial generation. These teenagers and twenty-somethings represent roughly 79 million citizens in the United States, nearly double the number of Generation Xers, those born between 1965 and 1980, in this country. Why is this significant? Because millennials constitute a large and growing consumer group with different behavioral tendencies and preferences.
Furthermore, the Bureau of Labor Statistics estimates that millennials will make up 50% of the United States workforce by 2030. This means that we as businesspeople are not only selling more and more to this group, but we are working with them. There is a good chance that, if you aren’t already working side by side with millennials, you will be collaborating with them more and more in the future. Therefore, understanding the millennial generation is crucial for the future of your business, sales outcomes, and networking opportunities.
BizConnect Donates 5% of Event Proceeds to the United Planning Organization (UPO)
UPO unites people in need with opportunities in the Washington DC area, improving the lives of young DC residents, delivering brings hope, and making our community a better place to live.
Attend our event and help support UPO!
Content MarketingBy Lauren Thaler
A few weeks ago, we wrote about the difference between marketing and sales, and we dove in to the specifics of today’s customer-centric marketing era. As we discussed, there are three core ways you can optimize your marketing efforts—by establishing a digital presence, updating and revitalizing your marketing collateral, and by establishing co-branded, customer facing campaigns with affiliate partners. One thing that these three marketing strategies all have in common is a heavy reliance on content creation—compelling verbal communication and rich media shared by a company and told through the lens of a brand voice. This is where content strategy comes in. More and more companies are bringing on full-time directors of content strategy to work with heads of marketing, or they’re outsourcing content, hiring content creation agencies to do the work.
By Lauren Thaler
We recently stumbled upon an article on Inc.com written by Harvey Mackay, author of The Mackay MBA of Selling in the Real World. When we read Mackay’s biography—especially the below quote—we knew we wanted to listen closely to what this networking maven has to say.
“He believes most people make the mistake of only turning to their network when they need it; for example, when they’re looking for a new job. Harvey says that networking is a lifelong practice that provides you with new knowledge and experiences, job security, expanded financial reach, and the strength of the group.”
In the article titled, “2 Little Words to Close More Sales”, Harvey illustrates an important—and quite simple—way to help improve your sales and closing process with new clients. We know that two-way conversations are much more engaging and effective than scripted one-way monologues that cause audiences to quickly lose interest in what you’re saying. When conducting business, it’s important to cultivate sincere, intelligent conversations that keep clients tuned in and actively involved in your key talking points.
Carol Plummer knows a thing or two about networking! As Executive Managing Director of the Montgomery County Chapter of eWomenNetwork, Carol is a pioneer for female professionals and business owners. She works tirelessly to help them build their businesses and create more career opportunities through networking luncheons, and other strategic events. Speakers at her events cover many critical topics, like sales negotiations, time management, and listening skills. Over the last three years, since she took the helm of the Montgomery County Chapter, Carol has hosted 106 events for 2,780 attendees-What an accomplishment
Given her line of work, Carol drives significant value for her active members. When asked to recall an example, Carol remembers a solo entrepreneur, a career coach, who joined eWomenNetwork for the sole purpose of getting out of her home office to meet other businesswomen. After diving into the organization and participating in many of Carol’s events, this member credits her professional success to eWomenNetwork, saying that without the organization and the introductions her membership has facilitated, she does not think she would be in business today.
Outside of work, Carol enjoys golf and downhill skiing. She also belongs to the Montgomery Women, Gaithersburg Germantown Chamber of Commerce and is active with the networking organization, Networking Your Biz.
Business Networking Tips:
By Jon Rutenberg - BizConnect Founder And PresidentWe are a society that's quick to point out the error, mistake, and the ugly. We often overlook the kudos that our colleagues deserve. Remember that networking isn't about routers, servers and cables, it's about people, contact and relationships. When the next opportunity presents itself, pay a contact or colleague a professional compliment, it goes along way for the both of you.